The team behind Alexandra Aja‘s Piranha 3D have decided to reposition their film’s marketing strategy at the last minute! Instead of promoting it as a cartoonish horror film with 3D nudity and gore, they’ve decided to sell it as a prestige picture worthy of Oscar glory (with the help of the Academy Award campaign gurus at Funny or Die). Hey, if Crash can win Best Picture…
http://player.ordienetworks.com/flash/fodplayer.swf
Piranha 3D stars Adam Scott, Elisabeth Shue, Jessica Szohr, Ving Rhames, Richard Dreyfuss, Christopher Lloyd, Eli Roth, Jerry O’Connell, Paul Scheer and Kelly Brook.
Discuss: Seriously, how did Crash win Best Picture?
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