February 5, 2013 
Disney chose the Superbowl to launch its newest trailer for The Lone Ranger, following our first sneak peak at this adventure-western back in October of last year.
Based on the television series of the same name, this reincarnation comes from producer Jerry Bruckheimer and director Gore Verbiniski; a Pirates of the Caribbean partnership that is evident in this first full length trailer that’s big on action.
The trailer sets up the back story of John Reid’s (Armie Hammer) transformation into the Lone Ranger and his introduction to sidekick Tonto (Johnny Depp), who curiously has a sprinkling of Captain Jack Sparrow behind his intricate face paint.
The Lone Ranger’s budget issues have been no secret over the last few years so the trailer really needed to deliver on the goods to build the excitement and anticipation for this film’s mid-2013 release. Thankfully it looks to be a clever combination of humour, inspiring stunts and edge of your seat action that just might pay off for the studio.
The Lone Ranger hits cinemas July 4, 2013.
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