50/50 – Starring Joseph Gordon-Levitt, Seth Rogen and Anna Kendrick. Directed by Jonathan Levine. Rated MA. By Simon Miraudo. Whoever was responsible for christening this funny movie about a serious disease did not have an enviable task. Jonathan Levine‘s 50/50 went through a number of name changes before landing on that vague final figure (the […]
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Tag Archives: live with it
Trailer Debut: 50/50
May 30, 2011 
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Joseph Gordon-Levitt has cancer … in the new trailer for the comedy 50/50 co-starring Seth Rogen. In the Jonathan Levine (The Wackness) directed film – originally titled I’m With Cancer and then Live With It – JoGo plays Adam, a 27-year-old radio writer who is diagnosed with a rare form of spinal cancer. Rogen plays […]
Continue readingGordon-Levitt/Rogen comedy gets title change
February 21, 2011 2 Comments
Pulling in a decent box office return is no easy task and, these days, with so very many movies consistently appearing on the slate, it’s only getting harder. Which is precisely why getting the title of a film just right is so damn important. It comes as little surprise then, as The Wrap report, that […]
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